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xecutives and sales professionals are challenged as never before to proactively assess sales performance and respond quickly to existing and emerging revenue opportunities. Unpredictable, fast changing markets and increased competition add unprecedented complexity to identifying sales opportunities, determining appropriate resources, and building and exploiting sustainable sales pipelines for top- and bottom-line growth.
IBM Cognos® Customer Performance Sales Analytics can help organizations assess sales performance trends and position themselves to capitalize on them by putting greater analytical power where it is needed most—on the front lines of your sales process.